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Self-Publishing Checklist for Authors | Blueberry Illustrations

The Complete Self-Publishing Checklist for Authors

A Step-by-Step Guide to Publishing Your Book Successfully

Self-Publishing Checklist for New Authors

Self-publishing has opened doors for authors around the world. Whether you are creating a picture book, planning to publish a children’s novel, or launching your first title on Amazon, understanding the full self-publishing process is essential. With so many self publishing companies on Amazon, illustration agencies, and book publishing services available, authors often feel overwhelmed by where to begin.

This comprehensive self-publishing checklist is designed to educate authors, simplify each stage of the publishing journey, and help you publish with confidence. It is especially useful if you are learning how to publish children’s story books or planning to publish a book on Amazon or Kindle for the first time.

Children's Book Cover Illustration

What Is the First Step in Self-Publishing?

The first step in self-publishing is finalizing your manuscript and publishing goals.

Before choosing an Amazon self publishing company or an illustrator company, authors should clearly define:

  • Book type (children’s picture book, novel, or ebook)
  • Target audience
  • Publishing format (print, Kindle, or both)
  • Distribution goals (Amazon only or wide distribution)

This clarity helps authors choose the right book publishing service and avoid costly revisions later in the self-publishing process.

1. Start with Clear Publishing Goals

Before choosing an Amazon self publishing company or searching for a local book publishing company near me, it is important to define your publishing goals clearly. Self publishing offers many paths, and understanding your objectives helps you select the right book publishing service, illustration studios, and publishing platforms from the beginning.

Ask yourself:

  • Are you publishing a children’s picture book or a text-based novel?
  • Do you want paperback, hardcover, or ebook formats?
  • Are you focused on Amazon publishing only, or planning wide distribution through multiple platforms?

Clear publishing goals help you avoid costly mistakes and ensure that your self publishing process aligns with your long-term plans, whether you are publishing on Amazon, Kindle, or working with professional book publishing services.

2. Finalize Your Manuscript

A finalized and polished manuscript is the foundation of every successful self-published book. Before moving into formatting, illustration, or Amazon book publishing services, your content should be complete and refined.

Manuscript checklist items include:

  • Completing your manuscript in full before submission
  • Ensuring age-appropriate language, tone, and structure
  • Finalizing the word count based on your book genre and audience
  • Reviewing story flow, pacing, and chapter or page breaks

Authors learning how to publish a children’s novel or creating a picture book should pay close attention to rhythm, repetition, and page-turn moments. These elements play a major role in reader engagement and storytelling success, especially in children’s book publishing.

3. Use Professional Book Editing Services

One of the most common mistakes new authors make in self publishing is skipping professional editing. High-quality book editing services improve clarity, consistency, and credibility while increasing reader trust and long-term sales potential.

Professional editing typically includes:

  • Developmental editing to refine story structure, pacing, and content flow
  • Line and copy editing to improve language, grammar, and consistency
  • Proofreading as the final quality check before publishing

Many book publishing services offer bundled packages that include editing, design, formatting, and Amazon Kindle setup. These bundled self publishing services are especially helpful for first-time authors who want a smoother, guided publishing experience.

4. Illustration & Visual Planning for Children’s Books

If you are publishing a children’s book, illustrations are just as important as the written story. Visuals guide young readers through the narrative, support comprehension, and create emotional connection. Choosing the right author illustrators, illustrator agent, or professional book illustration companies is a critical step in the children’s book publishing process.

Early visual planning helps prevent costly revisions later and ensures that the artwork complements the pacing and structure of your manuscript. Many authors work with children’s book illustration services, illustration firms, or illustration agencies to develop a consistent and engaging visual style.

Key illustration planning steps include:

  • Deciding on an illustration style that matches your story and target age group
  • Selecting a color palette that supports mood, tone, and character emotions
  • Creating detailed illustration briefs for each page or double-page spread
  • Finalizing character designs early to maintain consistency throughout the book
  • Planning visual storytelling elements such as page turns, focal points, and scene transitions

Professional children’s book illustration services and experienced illustration studios help ensure that artwork aligns perfectly with the text while meeting technical requirements for print and digital formats. Working with established illustration agencies also provides structured workflows, revision support, and production-ready files for Amazon and Kindle publishing.

Children's Book Illustration Rabbit

5. Interior Book Formatting

Interior book formatting is the stage where your manuscript is transformed into a readable, professional book layout for print and digital platforms. Proper formatting affects readability, printing accuracy, and how your book is perceived by readers, retailers, and distributors.

Formatting requirements vary depending on whether you are publishing a paperback, hardcover, or ebook. Print books must meet strict technical specifications, while ebooks require flexible layouts that adapt to different screen sizes and devices.

Children's Book Cover Illustration with Friends

Key formatting considerations include:

  • Choosing the correct trim size based on your genre and printing platform
  • Setting proper margins, bleed, and gutters to prevent text from being cut or obscured
  • Selecting fonts that are easy to read and appropriate for your target audience
  • Applying consistent heading styles, spacing, and page numbering
  • Preparing print-ready PDF files and properly formatted ebook files

Poor formatting can lead to printing errors, rejected files, or negative reader experiences. This is why many authors choose to work with experienced designers or full-service book publishing companies that handle formatting as part of a structured production process.

For illustrated books, especially children’s titles, formatting often requires close coordination between designers and illustration teams to ensure text placement, image resolution, and page flow work together seamlessly in both print and digital editions.

6. Cover Design That Sells

A book cover is often the first interaction a reader has with your book, especially on online marketplaces. Before anyone reads your description or sample pages, the cover signals genre, tone, and professionalism. A well-designed cover helps readers quickly understand what kind of book they are considering.

Effective cover design is not just about attractive artwork. It requires understanding genre conventions, visual hierarchy, and how covers appear as small thumbnails on platforms like Amazon. Whether you work with illustration studios, a specialized illustration agency, or an experienced cover designer, the goal is to create a cover that communicates clearly and stands out appropriately within its category.

Essential cover design elements include:

  • A strong, readable title that remains clear at thumbnail size
  • Visual elements that match reader expectations for the genre
  • Balanced typography that supports, rather than overwhelms, the artwork
  • A well-written back cover blurb that introduces the story or subject
  • Correct barcode placement and spine layout for print editions

A professionally designed cover can significantly influence browsing decisions and conversion rates. On crowded marketplaces, a clear and well-executed cover often makes the difference between a book being noticed or overlooked.

7. ISBN, Copyright & Legal Setup

Proper legal and publishing setup ensures that your book is recognized correctly by retailers, libraries, and distributors. This step protects your work and prevents technical issues during distribution and sales.

Key legal and publishing setup tasks include:

  • Deciding whether to use a free ISBN provided by a platform or purchase your own
  • Creating an accurate copyright page with ownership and publication details
  • Crediting illustrators, designers, editors, and other contributors appropriately
  • Including disclaimers when required for fiction, educational, or instructional content

Mistakes in ISBN registration or copyright information can lead to distribution problems or metadata confusion later. Many authors rely on professional book publishing services for guidance during this stage, ensuring that all legal and technical details are handled correctly before release.

Want to explore the complete Amazon self-publishing process in detail? Learn more in our guide on how to self-publish a book on Amazon .


RECENTLY PUBLISHED BOOKS AND HAPPY AUTHORS

8. Create an Author Profile

An author profile helps establish credibility and allows readers to connect with you beyond a single book. It also acts as a central hub that links your published titles, background, and online presence.

Key steps include:

  • Setting up an Amazon Author Central account
  • Uploading a clear, professional author photo
  • Linking all published books under one profile
  • Adding your website and relevant social media links

A complete author profile improves visibility across Amazon listings and is especially important when working with self publishing companies on Amazon or managing multiple titles over time.

9. Write a Strong Author Bio

Your author bio tells readers who you are and why your work matters. It should feel genuine and be tailored to the audience you are writing for.

  • Write a short version suitable for book covers and interior pages
  • Create a longer version for Amazon product pages and websites
  • Share your motivation, background, or relevant expertise
  • Adjust tone and content when writing for children’s books

A well-written bio builds trust without oversharing and helps readers remember you as an author.

For expert tips, read the full article here.

10. Write an Optimized Book Description

Your book description is one of the most important sales elements on any publishing platform. It should clearly communicate what the book is about and why readers should care.

Effective descriptions usually:

  • Open with a compelling hook that captures attention
  • Clearly explain what readers will experience or learn
  • Use short paragraphs or bullet points for readability
  • Naturally include relevant search terms without forcing them

A strong description improves discoverability and conversion rates on Amazon and Kindle publishing platforms.

11. Choose the Right Publishing Platform

Choosing the right publishing platform affects distribution, royalties, and long-term flexibility. While many authors begin with Amazon, there are additional options depending on your goals.

  • Amazon KDP for paperback, hardcover, and Kindle ebooks
  • Expanded distribution for bookstores and libraries
  • Hybrid publishing services for authors seeking guided support

Understanding platform requirements early helps you avoid technical issues and common self-publishing errors.

For expert tips, read the full article here.

12. Book Pricing Strategy

Pricing directly affects sales volume, royalties, and reader perception. A thoughtful pricing strategy balances competitiveness with production costs.

  • Research pricing of comparable books in your genre
  • Factor in printing and distribution costs
  • Set separate prices for ebook, paperback, and hardcover editions
  • Review royalty margins before finalizing prices

Many experienced self-publishing teams assist authors with pricing decisions to ensure sustainability and market alignment.

For expert tips, read the full article here.

13. Proof Copies & Quality Control

Proof copies allow you to review your book exactly as readers will see it. Skipping this step can lead to avoidable errors and costly reprints.

  • Check color accuracy and image quality
  • Review text alignment and spacing
  • Confirm illustration placement and resolution
  • Verify spine width, trim size, and cover fit

Careful quality control ensures your book meets professional publishing standards.

14. Distribution & Bookstore Readiness

If you want your book available beyond Amazon, additional preparation is required to meet bookstore and library expectations.

  • Enable expanded distribution options
  • Set appropriate wholesale discounts
  • Prepare bookstore-friendly print files
  • Explore library distribution channels

Some book publishing services specialize in helping authors navigate bookstore and library placement.

15. Build a Realistic Self-Publishing Timeline

Publishing a quality book takes time, especially when illustrations and multiple production stages are involved.

  • Manuscript completion
  • Editing and illustration phases
  • Formatting and cover design
  • Proof review and corrections
  • Launch preparation

Planning ahead reduces stress and helps prevent rushed decisions that affect quality.

16. Launch, Marketing & Post-Publication

Publishing a book is the beginning of its journey, not the end. Ongoing attention helps your book perform better over time.

  • Monitor reviews, sales, and reader feedback
  • Update metadata or descriptions if needed
  • Run occasional promotions or campaigns
  • Plan future books or revised editions

Consistent branding, strong visuals, and professional book illustrations contribute to long-term success.

Final Thoughts

Successful self-publishing is built on preparation, informed decisions, and professional execution. Whether you are working with illustration firms, an illustrator agent, or a full-service book publishing company, following a clear checklist helps you avoid common mistakes and move forward with confidence.

At Blueberry Illustrations, authors receive experienced support in illustration, design, and publishing— especially for children’s books—making the journey from idea to published book structured, clear, and rewarding.

Explore Articles on Self Publishing

Self-publishing involves far more than uploading a manuscript to Amazon. From understanding Amazon publishing timelines to choosing the right book publishing services, authors must make informed decisions at every stage. Whether you are learning how to publish children’s story books, working with illustrator companies, or comparing self publishing companies on Amazon, the following articles provide clear, practical guidance to help authors publish professionally and confidently.

1. How Long Does It Take to Self-Publish a Book? A Realistic Timeline for Authors

Learn how long each stage of self-publishing takes, from writing and editing to illustration, formatting, and Amazon approval.

2. Choosing Between Amazon KDP and Book Publishing Services: What Authors Should Know

Understand the differences between publishing directly on Amazon and working with professional book publishing companies.

3. What Book Publishing Services Actually Do (And What They Don’t)

Understand the real role of book publishing services, what professional support they provide, and which responsibilities remain with the author.

4. From Manuscript to Marketplace: How Illustrated Children’s Books Are Produced

Explore the full production process behind illustrated children’s books, from concept to Amazon publishing.

To explore more self publishing tips and resources that can guide you in writing, designing, and publishing your book, click on this link.