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How to Make Six Figures Self-Publishing Children’s Books

How to Make Six Figures Self-Publishing Children's Books

A Comprehensive Guide for Authors

How to Make Six Figures Self-Publishing Children's Books

Introduction: The Business of Storytelling

How to Make Six Figures Self-Publishing Children's Books: Every bestselling children’s author started with a single story. Whether it was a whimsical picture book, a bedtime story with bright illustrations, or a lesson wrapped inside an adventure, children’s books have always held a special place in literature. What makes them even more powerful is their evergreen demand. Every new generation of parents, teachers, and children needs fresh books — which means opportunities for authors are endless.

Today, self-publishing has opened the door for thousands of writers to earn not just a side income but also six figures annually from their creative work. With platforms like Amazon KDP, IngramSpark, and Barnes & Noble Press, plus professional support from companies like Blueberry Illustrations, authors can publish, promote, and sell their books globally without relying on traditional publishing houses.

In this guide, we’ll break down exactly how to make six figures self-publishing children’s books — from writing and illustrations to marketing, scaling, and building a brand. Along the way, we’ll show you why investing in the right book publishing service, book publishing packages, and self publishing book design is the key to long-term success.


Why Children’s Books Are the Best Entry Point for Self-Publishing

The Six-Figure Mindset — Treating Self-Publishing Like a Business


Step 1 – Creating a Market-Ready Children’s Book

Understanding Your Audience

Storytelling Techniques That Sell

Step 2 – Professional Illustrations That Sell

Children’s books live and breathe through their illustrations. Even the best-written story can be overlooked if the visuals don’t capture attention. High-quality illustrations not only make your book appealing to children but also improve its chances of success on platforms like Amazon Publishing, Kindle, or other self-publishing companies. Investing in professional book illustration and editorial illustration ensures your book stands out in a crowded market.

Step 3 – Editing, Layout, and Book Design

Your manuscript may be shorter than a typical novel, but every word counts. Parents, teachers, and librarians are highly sensitive to quality, and even a minor typo or awkward sentence can impact the perception of your book. Professional editing, thoughtful layout, and cohesive interior design elevate your story, making it engaging and enjoyable for young readers while ensuring it meets industry standards for self-publishing.

At Blueberry Illustrations, authors often opt for complete book publishing packages that cover editing, layout, and art book design. These comprehensive services ensure that every aspect of your book—from polished manuscript to visually appealing pages—is professionally crafted, giving your story the best chance to succeed in a competitive market.


Step 4 – Choosing the Right Publishing Platform

When you finish writing and illustrating your children’s book, the next big question is: “How do I get it into readers’ hands?” This is where publishing platforms come in. A publishing platform is an online service that helps you make your book available for sale—either as a physical copy, an ebook, or even an audiobook. Different platforms have different strengths, so knowing which one to choose is important for your book’s success.

Choosing the right platform depends on your goals. If you want the widest audience, Amazon KDP is essential. If you want libraries and bookstores, IngramSpark is the best choice. And if you want to make audiobooks, ACX is the way to go. Many authors use a combination of these platforms to maximize their reach and income.


Step 5 – Pricing & Profit Strategy

Once you have decided where to publish your book, the next crucial step is figuring out the right price. Pricing is not just a number—it directly affects both how many people will buy your book and how much money you will earn from each sale. If your book is priced too high, parents, grandparents, or teachers may hesitate to purchase it, even if the story and illustrations are excellent. On the other hand, if the price is too low, your book might appear cheap or low-quality, and you could end up earning very little per sale. The goal is to find a balance that makes your book affordable for buyers while also giving you a fair profit.

Several factors influence the price of a children’s book. First, consider the production costs. Hardcovers, full-color prints, and large page counts are more expensive to produce than simple paperbacks. These costs need to be covered while still leaving room for a profit. Next, think about market expectations. Look at other children’s books in your genre and format and see what they sell for. Pricing your book within a similar range makes it feel reasonable to buyers and keeps it competitive.

Another important factor is your audience and the purpose of the book. Is it primarily a gift book, a school or library purchase, or an easily downloadable ebook? Gift-quality hardcover books can be priced a little higher because buyers expect to pay more for durability and presentation. Ebooks, on the other hand, are typically priced lower for accessibility and convenience.

Finally, consider your profit goals. Determine how much you want to earn per sale. For example, if a paperback costs $4 to print and you sell it for $10, your royalty might be around $3 to $5 depending on the platform. Understanding this helps you plan your pricing strategy so that each sale contributes meaningfully to your earnings, and it allows you to invest in future projects.

By carefully weighing these factors—production costs, market expectations, audience needs, and desired profit—you can set a price that makes your book appealing to buyers while also ensuring that your hard work and creativity are properly rewarded. A well-priced book not only encourages more purchases but also helps your story reach as many children as possible.

Royalty averages tell you how much money you can earn per book sold:

Think of pricing as a balance between affordability and profit. By choosing the right price, you make your book accessible to buyers while ensuring that you earn enough money to continue creating books. Combining multiple formats—print, ebook, and audiobook—also allows your story to reach more readers and generate income from different sources.


Step 6 – Mastering Book Marketing & Publicity

Marketing your book is just as important as writing it. Even a beautifully illustrated children’s book won’t reach its audience without a strong marketing plan. Step 6 focuses on strategies that help you increase visibility, attract readers, and boost sales.

Amazon SEO

Optimizing your book for Amazon ensures that potential buyers can find it easily. Here’s what you need to focus on:

Paid Ads

Paid advertising is a fast way to reach targeted audiences and generate sales. Different platforms serve different purposes:

Publicity

Publicity builds credibility and trust for your book. Reviews, press coverage, and professional promotion can expand your reach far beyond paid advertising:

Step 7 – Building a Brand & Scaling

Creating a children’s book is only the first step in your journey as an author. To grow your readership, maximize sales, and establish a lasting presence, you need to think beyond a single book. Building a strong brand and scaling strategically can turn your passion into a sustainable business. This step will show you how to do that while subtly integrating key self-publishing strategies.

How Many Books Do You Need to Make Six Figures?

Imagine each book you publish as a little coin. Every sale adds one coin to your pile. Your goal? Build a mountain of coins that equals $100,000.

Think of your books as an army of coins. Each one may seem small on its own, but together, they build a mountain that can support your dream of a full-time income. Whether you’re learning how to write a children's novel, figuring out how to book writing, or exploring books about readers, publishing more books is the key to stacking your coins high.

Advanced Income Streams Beyond Amazon

While Amazon is a great starting point for selling books, there are many other ways to earn money and grow your publishing business. These methods can increase your profits and help your books reach a wider audience:

By exploring these advanced income streams, you not only earn more money but also make your stories more visible and memorable to children and families around the world.


Final Thoughts – Turning Your Publishing Dream Into Reality

Self-publishing children’s books isn’t just a passion project—it’s a proven business model that can generate significant income. By creating the right story, investing in professional illustrations, and following a smart publishing plan, you can turn your creativity into a sustainable six-figure income stream. Whether you’re exploring books about readers, how to write a children’s novel, or learning how to book writing, every step brings you closer to success.

To make your journey easier and more effective, consider working with experts who understand both the creative and business sides of publishing. Blueberry Illustrations offers comprehensive book publishing services, from children’s book illustration and self publishing book design to affordable book publishing packages and book publicity services. With professional book covers of children's books, editorial illustration, and guidance for Amazon self publishing company, your book can stand out in the crowded market.

Whether your goal is to publish book on Amazon, use on demand publishing Amazon, or create portraits of dog and other engaging content for young readers, your story deserves to be seen. Your dream deserves to be published, and with the right strategy, it can also become a six-figure reality. Investing in self publishing services, personal book publishing, and publishing picture books ensures your work reaches the right audience and maximizes your earning potential.

Remember, every bestselling author started with one book. Take the first step today, focus on professional illustrations, high-quality book design, and effective marketing, and watch your publishing dreams come to life.

To explore more self publishing tips and resources that can guide you in writing, designing, and publishing your book, click on this link.

To explore our Children's book illustration style, click on this link.

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